Beauty & Makeup Products. London based team with the aim of bringing the best K-Beauty brands to the UK and Europe
Where We Began
Erikela began as a humble online store in the summer of 2019, with 5 brands and big dreams! Here we are (with the same shop) only thousands more products, exciting new brands, and some super cute offline boutiques 🙂
Our Products
There’s a reason PURESEOUL is the top rated Korean Beauty store in the UK! We work directly with our brands to test, sample, and hand-select only the best products for you.
☁︎ 100% authenticity guaranteed
☁︎ All products have been tested by our team
☁︎ Direct and exclusive UK partner for top brands
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